With social media continuing its corporate takeover, communication specialists are focusing on three main social media outlets: Twitter, Facebook and LinkedIn. What they aren’t focusing on is a medium that could take their business to the next level. Instagram incorporates the trending hashtags of Twitter with the photo-sharing of Facebook. While it may seem intimidating, with the right tips and tricks Instagram will cross the breach in communication and enhance your social media game.
- Engagement To Your Followers
First and foremost, you need to engage with your followers, which is important across all social media outlets. Each Instagram user who begins an interaction by commenting on a post is hoping for you to continue the interaction. With each response, you are building a follower-base and establishing your brand personality.
- Put your Best Images
Creating a simple product promo image using a tool like Canva is easy, professional looking and encourages your followers to go further than a like and to check out your product. We don’t recommend that you do this on every post of course – nobody likes a spammy Insta account – but scattered through other beautiful photography is essential to keeping your products top of mind.
- Specify Your Product
Create images that feature promotional codes. Promoting exclusive discount and coupon codes for new products and services within a single Instagram photo is a fast, low-cost way to attract fans and boost sales. British clothing retailer Topshop (@topshop), which boasts more than 218,000 Instagram followers, uses Twitter and Facebook to drive consumers to Instagram images that reveal “secret” discount codes and sneak peeks at new store locations. Don’t forget to hashtag your special-offer photos with #promocode. Hashtags on Instagram work exactly as they do on Twitter. They’re an effective way to attract and track deal seekers.
- Collaborate With Others
Teaming up with other Instagram users can be a brilliant marketing move. Collaborations are popular on Instagram and it’s easy to see why. It’s common for people to take to Instagram to discover new products or brands, so if someone sees a product you’ve created being endorsed by a blogger or a brand that they trust, they’re likely to visit your page and perhaps even follow you. Partnering with others allows you access to each other’s followers and can open your brand up to an entirely new audience. As a lot of small businesses use Instagram, it can also boost your professional networking opportunities by aligning you with other companies who you might want to work with in the future
- Go Viral!
Going viral is definitely something to shoot for if you want to boost your business. Instagram presents a number of opportunities to do this and the great thing is that you can use a photo or video to do it. Content that goes viral often centers for pets, babies, funny happenings, baffling talking points (yes, I’m talking about THAT multi-colored dress!) and simple but shareable campaigns (ice bucket challenge anyone?). If you can get people talking and sharing your content then you’re in with a chance of going viral. This shouldn’t be the ‘be all, end all’ of your Insta-purpose of course, but it’s certainly worth looking into.