First thing we need to do is to understand what a Landing Page is. What is a landing page? A landing page is any webpage where you send visitors in order to initiate a conversation and close a deal.… Continue Reading
To create a high-conversion landing page, start by pinpointing exactly what you want your visitors to do. This is your all-important CTA or Call-To-Action, and it will determine what makes up the rest of your landing page. Your CTA may… Continue Reading
Let’s start with the question, what is SEO? SEO stands for Search Engine Optimization. And the phrase improves your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching… Continue Reading
The simple definition of brand identity is how you want the market to perceive your product or brand. Brand identity includes elements like colors, design, logo, name, symbol and tag-line. But it also involves intangibles such as thinking, feelings and… Continue Reading
There are many factors that you need to consider on your website, but the 3 most important factors of a website are information, contact info and call to action which is commonly known as the CTA. What information do I… Continue Reading
Tracking visitors on any websites is an essential. Using a tracking software can make your life easier to check if your website is attracting more consumers. One of the most popular software on the market is ClickTale. Here I will… Continue Reading
Recording software includes tools like heat maps, and even eye tracking, it can be useful for actually seeing how visitors behave during their visits. These tools record the movements of a mouse once a visitor arrives on your site, from where… Continue Reading