Website localization is the process of adapting an existing website to the local language and culture in the target market. It is the process of adapting a website into a different linguistic and cultural context— involving much more than the… Continue Reading
Let’s start with the question, what is WordPress? As we said from a previous post, WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and… Continue Reading
Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address… Continue Reading
Global marketing is the process of adjusting a company’s marketing strategies to adapt to conditions in other countries. Let’s pretend for a moment that you have a widget you’d like to sell in Europe, and you are developing your marketing… Continue Reading
An information graphic or infographic is a visual representation of a data set or instructive material. An infographic takes a large amount of information in text or numerical form and then condenses it into a combination of images and text,… Continue Reading
You gain numerous advantages and little in the way of disadvantages as you do analyze web statistics for your website, pretty much to say that it is a good practice. As you can see, numerous companies offer analytic programs to… Continue Reading
A content management system or CMS is a computer application that supports the creation and modification of digital content using a common user interface and thus usually supporting multiple users working in a collaborative environment. CMS has been available since… Continue Reading
A sales page is a pivotal page on your site: the difference between a mediocre and a good sales page can mean a huge difference to your business’ bottom line. It is a good idea that you optimize your… Continue Reading
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations. Where A/B… Continue Reading
Probably, you haven’t heard social media optimization, unlike the others, such a website and search engine optimization. We it’s because, since then social media optimization never made it into the mainstream vernacular. Whether you’ve heard the term or not, you… Continue Reading