First thing we need to do is to understand what a Landing Page is.
What is a landing page?
A landing page is any webpage where you send visitors in order to initiate a conversation and close a deal.
Marketers spend a lot of time driving traffic to their website and blog pages. But if these destinations don’t entice prospective customers into your sales funnel, and educate and convert them into customers, you are wasting your time. That’s why landing pages are so important. And designing a great landing page takes more than slapping on graphics, text and a call to action (CTA) button.
It is a good idea that you optimize your landing page with keywords related to the product you are offering. This way the traffic being driven to your sales page is targeted traffic for the products you are selling. This will in turn lead to a higher concentrated pool of customers “With their minds set on purchasing”.
The following tips on various landing page elements should help you increase the conversion of your landing page:
- Give a Promising Headline
You need to nail the headline, this is the most important part of your landing page, well, if you don’t do it no one will stick around for the rest. Your headline must pre-qualify the reader based on their needs and wants, as well as promise them an intriguing result if they’ll stick around and read what comes next.
Want to get good at making this happen? Practice. If you’re not cultivating a headline swipe file and honing your attention-grabbing skills with each blog post you write, then you need to get started now.
- Remove Distractions
If there is even the tiniest reason for a potential customer to click away, they will. It’s easier to think about spending money to help their business than to actually spend it.
There are things that you need to remove before you publish your landing page.
- Any extraneous links that send them away from your sales page.
- Photos that don’t add to your narrative.
- Videos that aren’t hosted by you because they can get distracted by suggestions to watch other videos.
- Extra verbiage because you feel like you need a long sales page. (Yes, long sales pages usually convert better than short sales pages. These are usually well crafted and used to build trust at every step of the reading process. If you don’t want to invest the time and money to create a long sales page and make sure the copy and layout works well it will help you. If not, then go for straight forward copy and design that lets people know exactly how your product can help them.)
- Weak language that shows people you aren’t confident in your offer.
These are 5 big mistakes that people make on their sales page. These distractions can mean the difference between a high converting sales page and a low one.
- Send an offer they can’t refuse
Remember, you’re selling more than just a product or service — you’re selling solutions, outcomes, and experiences.
Break out every detail of what your product does for them (and weave that into your story as well), and get very specific as to how much each benefit is worth — financially and emotionally.
Paint a clear picture of everything they’re getting. Stack value upon value until you reach your readers are filled with the sense that your offer is exactly what they need — and furthermore, that the price is a no-brainer bargain.
Shoot for the “10X factor.” If you can show the reader that your offer is truly worth ten times what you’re charging, the buying decision becomes much, much easier. And if you can show how the product pays for itself , something like it is for free, so much the better.
- Make them Click that “Buy Button”
All good things must come to an end, and when your sales message does the same, you need a strong call to action.
Remind your customer what benefits they’ll get when they buy, and resurface the pain and inconveniences that will go away when they’ve fully used your product or service.
Once you’ve done that, ask them explicitly to buy. Not doing so will cost you conversions, and it’s an easy mistake to make because we can be hesitant to ask for things.
When people get to the end of your letter, all their lingering objections get put on one end of the scale, and your price tag gets put on the other. Here’s your opportunity to tactfully let them know that they have the chance to get the benefits they want, and solve their problems at the same time.
- Give a detailed product information
You should provide a detailed description of the product, including why it will be useful for the user and how it can solve a problem that the customer may be having. The sales page should explain the product in a nice well written flow of text, so that after the visitor reads about the product, he is completely convinced that the product is just what he is looking for.
- Keep your Focus
The sales page should focus only on the product you are trying to sell to the user. It’s a good idea not to include any inflated content which may cause distraction. For example, you are trying to sell an e-book and your sales page has all the information about why your e-book will be useful to the user. Now, while the visitors are reading, if they see ads/image banners on the sidebar they can easily get distracted and click on the ad which will take them away from your sales page.