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Importance of Branding


Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

 

A Brand can be a name, term, sign, symbol or design, or a combination of  these elements that identify products or  services of a seller. These elements differentiate the goods and service from other sellers.

 

Branding is not only about getting your target market to select you over the competition, but it is about getting your prospects to see you as the sole provider of a solution to their problem or need.

 

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.

 

Through branding, this will provide a lot of benefits to your business.

 

  • Uniqueness

Utilize your branding to set yourself apart from your competitors. To do this, analyze what you do best and consider your target demographic. Creating an original logo that clearly reflects your business to your target audience, hence your brand. Use your branding to deliver clear messages. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

 

  • Customer’s Trust

dreamstime_s_40706379Brands build customer loyalty and lead to repeat purchases. It resides within the hearts and minds of the customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. You need to understand the underlying needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. These three cues might help you understand better about creating brand loyalty.

 

  • Comfortability for Employees

Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

 

  • Positive image

Above and beyond the visual image, there’s a broader and more important matter at stake when it comes to a brand. It involves a reputation, or perceptions of everything the brand represents, dreamstime_s_35950882conveying a sense of the kind of company that stands behind it. A number of factors and activities can help achieve this over time.

 

On one hand, there are the practical actions that a business takes, and how brand-supporting they are. These include internal practices and policies, like employment and advancement of minorities and women or cultural nuances, like family friendly policies. They also include how associates on the front lines deal with customers, from their responsiveness at the purchase point to their helpfulness resolving complaints.