A static web page, sometimes called a flat page or a stationary page, is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application.
A static website consists of a number of web pages with fixed content where each page displays the same information to every visitor. Static website pages contain fixed HTML code and the content of each page does not change unless manually updated by the designer or webmaster.
Static sites are the most basic type of website and are built by creating a few HTML pages and uploading these to a web server. This can work well for smaller websites or sites with a short life span and few content updates. However, for larger websites or the ones where content is updated regularly, a dynamic website with a content management system would be the preferred choice.
Static websites are popular because they are super efficient, extremely fast and usually free to host. Blogs, resumes, marketing websites, landing pages, and documentation are all good candidates for static websites.
A static Web page is certainly easy to transport in comparison to a dynamic page with a linked database of information. A static page can be moved from one directory to another directory, or one server to another server, just by moving the files in a folder. A static Web page can also be moved to a new Web server platform relatively easily without needing to convert a dynamic database to another format.
One of the important things a Web designer should usually consider when designing a Web page is the speed at which it will load. This is likely the biggest advantage to a static Web page for numerous reasons. To reach the widest audience, it is wise to design a page that will load relatively quickly on even a relatively slow Internet connection. Static pages can load very quickly, as long as the photos and other content are also properly optimized for speed. Dynamic pages can contain scripts that require a Web server to perform special calculations when a computer user accesses the Web page. This slows down the viewing of a dynamic page. Scripts running on a Web server also slow down the server. Dynamic pages can also contain scripts that run on the computer of a person viewing the page. This can slow down a viewer’s computer. Static pages generally do not require any special calculations to be performed by a Web server or the computer of a person viewing a static page. While many computer users today have broadband connections at their home and/or place of work, even broadband users can benefit from a fast page when the Internet connection is shared by multiple computers. A page that loads quickly, is also more likely to be given a chance to be viewed when accessed, in comparison to a page that a computer user has to wait for.
Static web pages are suitable for the contents that never or rarely need to be updated. However, maintaining large numbers of static pages as files can be impractical without automated tools. Any personalization or interactivity has to run client-side, which is restricting.
A static website is less expensive than a dynamic website, unless the site is particularly large. All pages are individualized: it is easier to get a good listing. The historic site is preserved in its entirety and in the state on the net, which facilitates the referencing work over time. The cost of developing a static site is lower than that of a dynamic site. However, the updates require some computer skills, programming language concepts and of course, web design. If these skills are not present in the company, use an external provider will be required. Frequent updates and a large volume of website will make this monitoring more cumbersome.
By providing an interactive and useful website a webmaster is setting the business up for many benefits. Customer retention and enhanced marketing abilities are two of the major benefits of an interactive website. An interactive website needs to have some form of communication between the visitors and the webmaster, for example, a message board. Many interactive websites also allow users to customize the site themselves. An example of this is a shopping cart feature which allows a user to register and put items in their shopping cart that can be stored there until they are ready to purchase them. The website should also have an area where visitors can rate products or offer feedback on the business. All of these things goes to building customer retention and enhanced marketing abilities.
Customer retention is aided by interactive websites because they allow visitors to make the website, feel like they belong there and they are welcome there. Customization and community features like message boards keep people coming back. They make the website a place people want to visit and allow visitors to get to know each other. Additionally, once the visitors start talking amongst themselves it helps to build up the product or brand. It can make customers more loyal and make them more likely to do business with the company in the future.
Whether people use your website as a business professional, as a consumer, or personally – adding interactivity makes it more useful, more enjoyable, and more memorable. Interactivity helps your website stand out from the crowd – impressing and engaging visitors.
A website with interactive design attracts more visitors than any static website. It draws visitors, holds their interest and encourages them to take some action. If you use interactive design, your website can benefit in several ways such as:
An interactive website provides a platform to the visitor to interact freely, share views and give an opinion. This way, your customers get the opportunity to interact with you, the site owner as well as others who visit it and they feel encouraged to return to the website again.
Second, you can conduct a research or a survey on your website. You can ask your customers what they liked about your product and what were the shortcomings? These surveys help you in figuring out where you are falling short of customer’s expectations and what steps you should take to overcome those shortcomings. An advanced interactive web site design also aids in email marketing. With the help of interactive web designs, you can conveniently make changes in your website as and when you desire without taking the help of any professional website designer.
A well designed, interactive website is essential in today’s highly competitive, digital business market. A static, rarely changing business website has been passable in the early years of the internet, as few businesses understood online marketing. A cursory, basic website was all you needed to have a leg up over your competition. In today’s fast paced online world, interactive programming languages, like Java, have made exciting and dynamic websites a necessity.
Consumer communication is one of the biggest advantages that comes with an interactive website. Interactive sites make a consumer feel like they are more in touch with you and your company. It creates a back-and-forth that enhances the experience of both the consumer and the service provider.
You may wonder how much an interactive website costs. It’s a fair question and one that doesn’t have a simple answer. Interactive websites used to cost thousands of dollars to create and sustain. The programming languages were so new that only advanced experts could create the kind of designs that would draw in consumers.
However, a variety of “hosting” sites are creating easy to manipulate and create interactive website templates. These templates are pre-programmed, but can be altered to suit your business in any way you see fit. Many hosting sites offer free website options. These options aren’t as adaptable as pay models. The adaptability and design options are worth the extra $200 or $300.