You gain numerous advantages and little in the way of disadvantages as you do analyze web statistics for your website, pretty much to say that it is a good practice. As you can see, numerous companies offer analytic programs to help you monitor your website’s traffic on a daily basis and subsequently learn how to improve your site and, if your site is commercial, even your business.
One of the most important benefits for analyzing your Web statistics is that you are able to learn information about the visitors to your website. In addition to seeing how much traffic the site receives, analytics show you how people are finding the site, how long they’re staying and even the approximate area in which they live. This information is especially important if you run a commercial site. A good example is, if you see that a significant amount of your traffic arrives through social networking, consider investing more in social media.
Tracking your web site’s page views shows how many people visit your site daily, but more importantly, you can see which pages are the most popular among your visitors. Upon learning this information, take steps to provide more of what the visitors want. For example, if you run a website for your manufacturing business and your demonstration videos get the most hits, add more videos to encourage visitors to spend more time on your site.
There are many websites who rely on advertising to earn revenue. Thanks for analyzing Web statistics, a website has the potential of increasing its revenue by providing this statistical data to potential advertisers. Not only will a high visitor count allow the website administrators to charge more for ads, a stat showing that a high percentage of visitors come from a certain geographic area is appealing to a business from that area that wishes to advertise.
Although analyzing Web statistics can be quick if you’re familiar with how to interpret the data, the process is time consuming for someone new to analytics. If you run a website by yourself, you might not have enough time to spend on analyzing the stats, and the time you spend doing so can eat into the time you would otherwise use for building or contributing to your website. So as you can see, the only advantage that you will find is that Web Analytics is time consuming
These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data. Here are the best and free to use web analytics tool.
- Google Analytics – powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and
conversion tracking software and offers data integration with Google AdSense that you can’t get with any other web analytics tool, though keyword (not provided) has made it harder to close the loop on the keyword-level even if you still have great page-level data.
- Google Website Optimizer – allows you to A/B split test landing pages and track how well Google AdWords traffic converts.
- Piwik – real time and open source web analytics program
- Open Web Analytics – similar to Piwik, but more lightweight. Also comes with the ability to record the browser screen on user’s sessions so you can see if people are getting stuck on a particular part of the page.
- Site Meter – starts off as free, but charges for advanced features
- Stat Counter – starts off as free, but charges for advanced features and bandwidth usage.
- Webalizer – default log analyzer on many servers.
- Analog – default log analyzer on many servers.
- Awstats – another popular default log analyzer on many servers.
- Prosper 202 – free self-hosted analytics tool for affiliates & direct marketers leveraging pay per click advertising.