Selling stuff online isn’t an easy job. You need to invest a good amount of time, money and efforts into making your products and services reach a wider group of targeted audience. If you’re thinking about selling something online, a well-defined, catchy website should top your list of priorities. Equipping your corporate website with a long landing page is perhaps an excellent technique of growing your sales by huge bounds and leaps. While reading this post you will know more about the vital role played by a long form sales page in enhancing the conversion rate of a business website.
Sales letter is one of the most effective ways to sell your product online. Most people don’t actually read anything online, instead, they scan a page, seeking out info that is bold, in a larger font size, in a different color, or in a bullet format. Consequently, internet marketers have discovered that the most important information about your product needs to catch the reader’s eyes as they scan the page.
Right down below are the tips that we can give you to on how to create the best sales page.
- Create a clear, benefit laden headline
Most copywriters will tell you that they spend a serious amount of time perfecting their headline. They spend hours on it – that’s how important it is.
Your headline should be clear, that’s the most important aspect of it. It needs to spell the benefit and it needs to appeal to your potential buyer. If it fails to get their attention or clearly show that it is for people exactly like them, you will lose people.
- Opening paragraphs that promise and persuade
Presuming your headline piques your readers’ curiosity, you then need to lead readers to a psychological commitment to read every word of your copy. You can do this by using those initial paragraphs to draw them in, establishing rapport, and expanding on the promise you made in the headline.
This is the place to get more specific about what your readers are about to learn. Most important of all, let them know how that knowledge will get them closer to their desired result.
- Know the details of their problem
You might have heard this before, ‘agitate their problem’.
Now this doesn’t mean that you twist the knife in. We don’t want you to become the bad guy who would put salt in people’s wounds to make a quick buck. This is not the point here. The point is to let them know you got them. If they see that you understand their situation (their problem), they will be much more open to listening (or reading) what you have to say.
People want to see if they will benefit from what you are offering. They want to know if your solution is applicable to their situation. The more detail you go into describing the problem, the clearer it becomes for the prospect.
- Capture the attention of your prospect
Make it short, start by asking a question, make a startling statement, or hit an emotional button. You want to involve the reader instantly. As soon as they read the first sentence, the second and so on… they are hooked. They want to know what’s in it for them and they are prepared to spend time to find out.
Empathize with your potential customers. Say you understand what it’s like to be them and spell out their problem clearly. Connect with them emotionally. You can also start off by asking them what they want. For example, ‘Do you want more time, energy or money?’
- Proof that your product or service actually works
If “the proof of the pudding is in the eating,” then you need to have some full bellies to show to your soon-to-be-customers. Walk them through specific examples of how the product or service worked for you (which incidentally, you can easily do by weaving these elements into your story). If you have customers on hand with success stories, here’s where you work these in as well — taking special care to position the results in a way that reduces customer anxiety.
Look for ways that previous customers were able to get results despite the obstacles, setbacks, or circumstances that your new customers are likely to be worried about. Then use those examples to show how your new prospects can do it, too.