As per most of the people believe, creativity is inborn. It is not like when you wake up, you will be as creative as the others. Personally, for some, yes, that statement is true. But, on our current generation and technology, you can learn how to be creative. It’s just up to your learning capability how fast you can learn it. Just like people says, “if you don’t know how, google it.”
Before you got here, I believe you use google to search for creative landing pages, right? So, it is one of the best examples that you can use google to look for anything you would like to know.
Every marketer wants to set up creative landing pages not everyone is really successful. We will tell you exactly why that is, when marketers think of making creative landing pages, they focus on just that; they abandon everything else until they think of something creative. In most cases, this has been a problem to business owners, because in this state of mind, marketers forget a very important aspect of creativity; inspiration.
Inspiration is the key
It doesn’t matter where you get your inspiration from; from a rainbow in the sky or from your almost chipped toenail, inspiration is what spurs your creativity when you’re designing landing pages. It is only because of this inspiration that when you sit down to build your creative landing pages, you look for out of the box ideas.
Landing Pages are as Creative as their Elements
Landing pages are made of elements. And so to creative landing pages are made of creative elements. It’s really as simple as that. So, to come up with creative landing pages you have to think of unique landing page elements. Instead of your CTA button just saying “submit” think of something different, why not make it rhyme, or anything else that’s clear and you know will suit your visitors’ fancy.
Go for bold colors and different design styles and images. Don’t just put a bland lead capture form on your landing page, morph it into any shape or color that’s relevant to your campaign. To nudge you along the way to your creative landing pages, I have put together for you a gallery of creative landing pages that have the potential to get your creative juices flowing. There are plenty of rules and principles of great design, but when it comes to a website’s landing page, it is almost an exact science. Its about ‘conversion-centered design’, or using the design of the landing page to persuade a user towards a particular action.
The most important task in creating a landing page is to find a clear Unique-Selling-Point or USP. This is very important for the product and service before using the landing page design to focus everything on one primary CTA or call-to-action. This might be getting the visitor to register their details, say, or make a purchase there and then. Whatever the goal, it’s up to the design of the page to channel the user towards it – whether through the use of white space, contrasting colors or more explicit directional cues.