When you look at both landing page and homepage, you’ll typically notice the difference right away.
Landing pages are created with one purpose in mind. Whether to get the visitor fill out the form, call a phone number, open a live-chat, or anything else – the idea of the landing page is to force that visitor into completing that one specific action.
A homepage on the other hand typically contains more general information. Homepages will have links in the top or sidebar of the website as well as the footer leading to all sorts of different pages on the website. You can imagine this could be hazardous when you have paid to get your visitor to the site, and they are lost without any idea of what they are supposed to do. Think about each link on your homepage as a “hole”. And every link out our “hole” you have cause your website to lose visitors down that hole.
Example of Homepage:
As you can see there are various links in the header and footer of the homepage, as well as throughout the page leading the visitors to other sections of the website.
Example of Landing Page:
This is a great example of a landing page forcing the user to complete 1 simple step – calling the toll free number listed. There are no other links allowing the visitor to navigate to another section of the page.
Hopefully you now have a better understanding between the differences of a landing page and a homepage. Most people don’t realize it isn’t the same thing. So it’s important to figure out your goals and communicate those to your designer, so they can keep those goals in mind when designing your landing page.
Situations where its beneficial to use a landing page:
- Warm up visitors using a pre-sell landing page, before they view your actual offer page.
- eBook Courses (download now)
- You want the visitor to talk to a live person
- Subscription services
- Selling a product
- Generating leads
- Get registrations for webinars
- Review pages are great to warm up customers before sending them to the #1 product.
- Affiliate marketing
- Generating Subscribers to an Emal list