An important part of promoting your website online is to have it listed by search engines in their search results. The higher positioning the search engine results you get, the more clicks and traffic you will have.
The key to having good rankings in free searches is the so-called “search engine optimization” or SEO which starts by having your site indexed by search engines, goes through optimizing your content for search engines and then building valuable links to it. Google has the most dynamically changing algorithm to consider for search engine optimization so often when we talk about SEO factors, we mean factors that will affect most of all your Google rankings.
We have here 10 of the best tips that we can provide to you on how you can increase your search ranking over the internet.
Obviously, keyword research is the first step in SEO. You need to take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. In particular, make sure you use these keywords in the first few words of your page title because this is the most important bit of the page from a search engine’s perspective.
- Optimize Technically
Your website should be technically optimized so that Google is able to read your website’s text and code. The URL structure should be kept below hundred characters long, use dashes instead of underscores and skip special characters. Frame a unique title tag which includes basic keywords in the beginning of the title.
- The Codes
This means building a website that is easy for the search engines to understand. Your website should make use of up-to-date technologies like Cascading Style Sheets (CSS) to minimize the amount of formatting in the HTML page code.
- Ease Of Use
You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
- Provide the best links
Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from from no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.
- Build a sitemap page
Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together.
- Technically Optimized
There is a lot happening technically in the background that can cause problems with the way the search engines see your site. For example, if you use a cheap web hosting company, you might be bundled onto the same web server as a pornographic site that Google really doesn’t like—guilt by association. Also, does your website use techniques that search engines don’t like, like certain types of redirection? If in doubt, ask your web design company.
- Keep tracking your progress
There are lots of options to use; Google Analytics in particular are easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.
- Search engines should know where you are
You can do this by submitting your site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.
- Prioritize the Content
Building great content and keeping it up to date is the key to SEO. Search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first—at the end of the day, even a site that ranks well and gets lots of traffic is no good if the visitors don’t like what they see.