Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at…
Global marketing is the process of adjusting a company's marketing strategies to adapt to conditions in other countries. Let's pretend for a moment that you have a widget you'd like…
An information graphic or infographic is a visual representation of a data set or instructive material. An infographic takes a large amount of information in text or numerical form and…
You gain numerous advantages and little in the way of disadvantages as you do analyze web statistics for your website, pretty much to say that it is a good practice.…
A content management system or CMS is a computer application that supports the creation and modification of digital content using a common user interface and thus usually supporting multiple users…
A sales page is a pivotal page on your site: the difference between a mediocre and a good sales page can mean a huge difference to your business' bottom line.…
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best…
Probably, you haven't heard social media optimization, unlike the others, such a website and search engine optimization. We it's because, since then social media optimization never made it into the…
Product design as a verb is to create a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and…