Let’s start with the question, what is WordPress? As we said from a previous post, WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system or CMS in existence today. WordPress was first launched back in 2003.
So, we’re going to give 7 reasons why you should use WordPress.
- WordPress is Truly Free and Open Source
Unlike other “free” and “open source” solutions that have hidden agendas, WordPress.org is completely free (learn more) for you, forever. WordPress doesn’t start charging when you hit a certain size, nor does it close off any of its code to you. This is one of the less tangible, but probably most important elements of WordPress.org’s success. No fees, no gotchas, no nonsense.
- Ease of Use for Multimedia
WordPress is not just for text-heavy blog posts. WordPress makes it simple to import and manage multimedia as well, such as photos, videos, graphics, and such as. You do not need coding experience, and you can independently add or revise your content to immediately reflect your brand.
- Easy to Edit
One of the biggest complaints we’ve heard over the years from clients was that they wanted a way to edit the content on their business website themselves! They didn’t want to pay for or wait for their webmaster. WordPress solves this with ease! If you can bold text using WordPerfect – you can use WordPress. When you hire Webtegrity as your Web Design Company, we even offer free training for you. We’ll open up your new business website and teach you step-by-step how to add, edit or remove content.
- SEO Friendly
Organic Search Engine Optimization is something we stress a lot around here at Webtegrity. WordPress has several options that allow us to easily help you keep your website out-ranking your competition in the search engine results. There are default features as well as plugins that can help you monitor your analytics and drive traffic.
- Scheduled Posts
Running a business is an extremely time-consuming task. However, WordPress can free up some additional time by giving you the ability to schedule posts in advance. This means that whenever you complete a post, you can schedule it during whatever time best suits you and your customers. For example, if you have discovered that the most traffic comes to your site between 12pm to 1pm on weekdays, then you could schedule posts around that time.
- Optimized for Mobile
It’s more important than ever for a website to be mobile friendly to accommodate smartphones and tablets. With WordPress, however, you don’t have to be concerned over that. It’s already mobile friendly, thanks to many of the themes being responsive.
- Powerful Plugins
Plenty of platforms out there offer plugin functionality, but I’ve never seen a more smooth and thorough implementation than the plugin effort at WordPress.org. Plugins allow you to add great photo galleries, sliders, shopping carts, forums, maps, and greater functionality. There’s a searchable, one-click install directory of plugins works like the App Store for WordPress)\. Their code is riddled with “hooks” that allow developers to add their code to virtually any aspect of WordPress without editing the core.