As Internet technology rises, it has evolved the business world in a number of ways, including taking advertising techniques to a new level. Savvy marketers leverage the power of the Internet to reach their target markets in innovative, personal ways that can achieve an impact comparable to or more effective than traditional advertising media. Although it has its drawbacks, there are a number of distinct advantages of advertising on the Internet.
Internet users are being more proactive from reading plain emails, news and information, viewers are growing in sharing blogs, photos and videos via social networks and multimedia websites. These web revolutions open doors to crucial creativity of advertisers.
As people are getting more into viewing and sharing videos via Facebook, YouTube, Dailymotion and other social networking sites, businesses are also making ways to follow them to monetize on this opportunity. With this in mind, advertisers are also coming up with new techniques and ideas to advertise their services and products using these platforms.
One of the methods being used by companies is online video advertising, more and more business accounts are being created on YouTube on a daily basis, and business is portraying their messages and products online using creative videos.
Benefits of Video Advertising
Users tend to click on videos more than clicking on image links and other advert banners, increasing your chances of your video advert being viewed by more users online compared to a banner image.
As you can see YouTube alone has more than 4 billion views per day, and it’s the second-largest search engine, right after Google which owns YouTube.
Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.
Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.
85 percent of senior marketing executives now use online video content in their marketing programs, up from 70 percent in 2011.
Easy to Search
Well-made videos can rank extraordinarily well in search engines due to the descriptive tags you can associate with them and the partnerships between video sites and search engines, such as YouTube and Google.
Easy to Share
Video sharing is a huge part of social media, and social media is a huge part of our lives. Get your product or service message out there in a fun and shareable way.
Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.
Real-time Feedback and Interaction
Video advertising will help create higher levels of interactivity and user interest in whatever you are promoting. Well-produced videos are both fun to watch and informative, and they encourage users to come back for more.
As per Bytemobile Mobile Analytics report, Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.
With mobile video you have the potential to be in people’s hands, understanding everything about what you offer, and one click away from their buying your stuff—which is the whole point.
Instructive and Educational
The video platform offers the unique opportunity to demonstrate how products work or how to do something. In this easy format, you can easily educate and instruct visitors about your product or services.