Should I use video ads or static ads for my Facebook campaigns? With over one billion Facebook users, it’s no surprise that large companies are funneling significant amounts of money…
A landing page isn't necessarily the same thing as your company's homepage. A visitor coming to a landing page is usually arriving from a Google search or a banner ad.…
You may have heard the word “landing page” page before and thought about how it’s any different from a typical website. In marketing, when we talk about landing pages, we’re…
If you spend most of your time thinking about developing compelling campaigns on and offline, and finding new ways to engage supporters, there are more ways than ever before to…
A “split test,” or an “A/B test,” can often be one of your best friends when you're trying to figure out what works, and what doesn't. Here's how it works:…
That usually comes down to what you want to sell, and your demographics, but there are a lot of positives when it comes to “doodle” videos that you should consider.…