What is Branding?
A brand is the current view of the customers when they think of your company. There are a lot of different things that go into a brand, including: What you do. Is…
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June 23, 2015
Why is a Custom Landing Page Better Than a Template?
Customized web content, as a whole, is better. Search engines are savvy when it comes to dividing the clear marketing from the organic content, and you're better off looking like…
June 22, 2015
What is Split Testing? Do I have to Split Test?
A “split test,” or an “A/B test,” can often be one of your best friends when you're trying to figure out what works, and what doesn't. Here's how it works:…
June 19, 2015
What is a Parallax Design? What are the Pros and Cons as Compared to a Regular Landing Page?
One of the more interesting ideas behind landing pages is that they stays on top of trends, arguably faster than other types of web content linked to your site. Aside from…
June 18, 2015
Is it Better to Use a Doodle Video?
That usually comes down to what you want to sell, and your demographics, but there are a lot of positives when it comes to “doodle” videos that you should consider.…
June 18, 2015
How to Develop a Good Supplement Landing Page
Supplements are a popular target for landing pages, because they're easy to make a call to action work. “Want to lose weight now? Call,” and just like that, and you can make…
June 15, 2015
The Five Most Important Factors for a Sales Page
A checklist is a good way to make sure you're hitting all the right marks, and with a sales page, it can be an absolute must, because it will also…
June 12, 2015
Comparing 4 Popular Pre-Sell Page Styles: Review, Jump, Advertorial, and Survey
Pre-sell page, or landing page, is a powerful tool in your kit of conversion-boosting tactics, but there are different types of pre-sell pages that can get you different results depending on…
June 11, 2015
What is Recording Software, Like Mouseflow?
Recording software includes tools like heat maps, and even eye tracking, it can be useful for actually seeing how visitors behave during their visits. These tools record the movements of a…
May 16, 2015
Drive More Conversions words on a black car speedometer to illustrate increasing sales of merchandise for your store or website as a successful company or business
Is There a Difference Between a Landing Page and a Website?
Imagine your house as a website, and the landing page is the front door. That's usually the difference between the two. most of the time, it's enough for a visitor to…
May 5, 2015