Before anything else, let’s have a little review. Let’s start with the question “what is a Landing Page?” – A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course, a landing page is the putting green that you drive the ball to.
Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
Right below are some of the examples of how landing pages are used with various traffic sources.
- Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond to the keywords the searcher used.
- Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
- Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
- Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
- The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.
Once you have your landing page created, what’s next? Then you need to promote. It doesn’t really matter if it is to promote an affiliate offer, your own product, or a newsletter subscription. What you need is a traffic to make sales.
There are many ways to promote a landing page, but we will be focusing only on three of the most powerful ways to promote your landing page.
First is, by writing an article. If you notice, most article directories allow you to have a resource box at the bottom of every article you submit. In this resource box you may talk more about yourself and have a link back to your landing page. If you have an informative article, then you will positively get a higher chance to get the readers drop by to your website and see other content you are offering.
By writing as many articles you can, you will gain backlinks to your landing pages which will gradually boost your rankings in the search engine results. As your articles get distributed across the internet by article directories and other webmasters, you are gaining back links. The more back links you have, the higher you’ll rank in the search engines. I’ve had niche sites rank on the first page results in the search engines and all I did to promote them was writing articles.
The second way is using the power of social media. Facebook is the current leading social networking site all over the world, so it’s easier to say that it will be a great way to use Facebook to promote your landing page.
Facebook ads do work under the right conditions. In fact, with over 1.39 billion active users, Facebook gives you the opportunity to potentially market your business to exactly the right person at exactly the right time.
Well, honestly, using Facebook to advertise your landing page is not that easy, it is not like creating an account then that’s it? – No. You need to connect your targeted Facebook ad with an optimized landing page. If your ad doesn’t direct your visitor to a dedicated landing page, and instead takes them to your cluttered Facebook wall or your home page… Well, then you can kiss your conversions goodbye.
Using Facebook ads, you can target your users based on their location, age, gender, and interests. This means that when setting up your ad, you have the choice of selecting the people who will get to see your ad. This is a great feature, because it means you are only targeting your ads to people who are likely potential customers.
Lastly is by using video and YouTube. We all know that YouTube is the second largest search engine in the world. Watching video is one of the top priorities of every user of the internet.
You need to create your own video for your product. Depending on your product, there are a variety of options. It can be a product demonstration, a tutorial or how-to’s, it can also be an explainer or testimonial videos.
Once you have finished recording your own video, you need to create a YouTube channel and start uploading your video. Don’t forget to choose the best keywords and tags on your video. Writing a short description about the video is a must, and you can also put a link at the end of the video to get more attention from the viewers.
Video can seem daunting at first, but it’s a very effective—and underutilized—promotional tool. It’s worth getting out of your comfort zone and giving a try!