Importance of Responsive Web Design

Importance of Responsive Web Design

Because of our current technology people are beginning to use mobile devices like smartphones and tablets, for every task that used to be only capable on the desktop. Simply because of one thing mobile is taking over Internet surfing. And, it’s not even just surfing. It’s everything from browsing social media outlets, checking emails and doing some online shopping. Demand is getting higher and higher every year.


The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.


Since mobile Internet usage is increasing steadily, it’s extremely important that your website is mobile friendly. Usually this isn’t a major concern. You have a website designed for desktop users and another site specifically developed for mobile users. But, is it possible to have a site that is equally favorable for both desktop and mobile users?


There is a specific design that can handle both types of user, and it’s called Responsive Web Design.


Responsive web design or RWD is originally defined by Ethan Marcotte in a response to the needs of the users and the devices they’re using. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.


Optimized for Mobile Phones

Responsive web design is the practice of building a website suitable to work on every device and every screen size, no matter how large or small, mobile or desktop. The responsive web design is focused around providing an intuitive and gratifying experience for everyone. Desktop computer and cell phone users alike all benefit from responsive websites.


There is a multitude of different screen sizes across phones, tablets, desktops, game consoles, TVs, even wearables. Screen sizes will always be changing, so it’s important that your site can adapt to any screen size, today or in the future.


Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly. This design is a somewhat retro approach to website design that solves a lot of design problems caused by the proliferation of new types of mobile devices.


For anyone who doesn’t have their website optimized for mobile is going to lose rank, you don’t have a choice anymore. Losing rank is the absolute last thing you want as a

Optimized for Tablet
Optimized for Tablet

marketer, so getting those mobile clicks is imperative.


In a quest to lower the cost of customer acquisition, we know that you can’t do it without getting the Google juice. You can find a lot of help over the internet by researching. Use all the resources you will find to make sure you are at the top of your SEO game – with instant mobile responsive web pages.


The Internet took off quicker than anyone would have predicted, growing like crazy. Now, for the past few years, mobile growth has exploded onto the scene. The growth of mobile Internet usage is also far out pacing that of general Internet usage growth.


These days it is hard to find someone who doesn’t own a mobile device, or multiple, connected to the Internet. In European countries, there are more mobile phones than people, and should trends continue mobile Internet usage will surpass that of desktop Internet usage within the year.

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