What is an Ad Network?

What is an Ad Network?

Online advertising is growing faster than before. Business owners tend to use the services of online advertising network companies to reach out most of the people all over the world.

An online advertising network or commonly known as “Ad Network” is a company that connects advertisers to web sites that want to host advertisements. Its key function is to gather ad space supply from publishers and matching it with advertiser demand. The phrase “ad network” by itself is media-neutral in the sense that there can be a “Television Ad Network” or a “Print Ad Network”, but is increasingly used to mean “online ad network” as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.


What is the difference between Traditional Media Ad Networks and Online Ad Networks?


The fundamental difference between the two is that online ad networks use a central advertising server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Right down below are the list of the most popular advertising network that you will find all over the internet. They are known to be more efficient than the others.


  1. Chitika

ChitikaA popular alternative to AdSense, Chitika has over 350,000 publishers on its network and serves over four billion ads per month, making it one of the largest ad networks in the world if you were to go by those metrics.

Its proprietary targeting and optimization technology uses programmatic buying to serve precisely the right ad, at the right time. The approval process for new publishers is usually pretty straightforward and takes little time.


  1. Undertone

UndertoneUndertone specializes in providing several high-impact ad formats in addition to standard IAB—including IAB rising stars, several video formats, and its own range of flagship display formats designed for higher user engagement.

This is coupled with the fact that many of Undertone’s proprietary ad units uses your ad inventory in non-traditional ways, ensuring there’s no cannibalization of existing ad products, means that Undertone can offer CPMs 100%-1500% higher than traditional display ads.


  1. Tribal Fusion

Tribal FusionThe CPM rates of Tribal Fusion offer amongst the highest in the industry and they reliable payments, dedicated account manager, real-time reporting, and free ad-serving technology.

You can control the content of ads by blocking ad categories like gambling, religious, political, alcohol, flashing, warning or by specific advertiser domain names.

Based on the content of the website, Tribal Fusion’s server finds the best advertiser-audience fit in real-time, benefitting both the advertiser and the publisher.


  1. Infolinks

InfolinksTraditional banner ads have one big problem that results in big revenue losses: A lot of users either consciously or subconsciously ignore them because ads are usually viewed as an intrusion.

Infolinks is an ad network that gets around this problem by offering an innovative set of ad formats called InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), and InFrame (banner ads in the margins and frames) that result in better SEO, less intrusion, increased relevance, and better space utilization.


  1. AdBlade

AdBladeAdBlade is a premium, brand-safe ad network with a focus on quality over quantity. Fox News, Hearst Corporation, Yahoo!, and ABC are among the 1,000 or so publishers that comprise the network. AdBlade supports standard IAB units, as well as proprietary NewsBullets® units that claim to deliver up to 3x better performance.


  1. Google AdSense

Google AdSenseOne of the most widely used and popular ad platform for online publishers earns revenue by displaying relevant ads on a wide variety of content that is suited to an audience specific interest. Participation in AdSense is free and advertisers pay Google for clicks or impressions of ads displayed on participating sites.


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