What is Social Media Optimization?

What is Social Media Optimization?

Probably, you haven’t heard social media optimization, unlike the others, such a website and search engine optimization. We it’s because, since then social media optimization never made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimize your social media posts every day.


dreamstime_s_39115041Well then let’s move forward. Social media optimization or SMO is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.


The idea is to strategically create interesting content that encourages and entices people to engage with a website. Common examples of social media engagement are liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management or ORM, meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.


Thus to make clear, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.


One of the main goals of social media optimization is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as what worked for you in the past.


dreamstime_s_19929331Some aspects of SMO will happen as an organic byproduct of creating high-quality content: when people visit your site and love your content, they’ll be more likely to share it via Facebook, Twitter or other social networking sites. As more people see and share your content, your site acquires buzz, inbound links, referral traffic, and strong social signals, all of which help your organic search visibility.


So, what factors are important for SMO? What strategies can you use to increase both the visibility and reach of your social media posts? How can you structure your posts to give them the best chance of clicks and conversions? Following are five tips to get you on the right track.


When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistent branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.


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