Web traffic is the amount of data sent and received by visitors to a web site. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth not all web traffic is welcome.
As we mention earlier, website traffic is monitored through various tools. Many of the best tools are free, but the results may need some interpretation. There are many companies that provide services that monitor and analyze website traffic. There are also ways for website owners to learn to perform this service themselves. It may take a while to learn, but it is a worthy investment, especially if a website owner is serious about growing the traffic to his or her site.
There are many reasons to analyze website traffic. One of the biggest reasons is that it gives site owners a way to monitor the effectiveness of their site. If, for example, a website is registering 3,000 hits during a two-day span, it sounds like the website is doing reasonably well. On closer examination, however, the owner sees that the visitors are only staying a minute, and are not looking at the other content on the site. Now, the owner can try to solve the problem, and find ways to encourage the visitors to stay longer.
Increasing website traffic takes time, luck, and skill. For any one topic, there may be a million or more web pages devoted to it. In order to get traffic to one particular site, the owner needs to know how to get his or her content noticed. One of the best ways to do that is through search engine optimization, or SEO. SEO uses keywords, links, and other methods to improve a websites rank in search engine results. While these methods are not foolproof, and require a lot of research and understanding of how search engines operate, they do give users a step up from other websites not using SEO to build their traffic.
Understanding website traffic can be the key to unlocking the potential of a website. Being able to develop a targeted approach to increase traffic based on how visitors are using a site and on search engine strategies allows the website owner to improve their site in ways they may not have initially thought of. As the website improves, the amount of traffic it sees increases, giving the owner new information that can be used in further improvements.
How to analyze website traffic?
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.
Controlling web traffic
- Limiting access
It is sometimes important to protect some parts of a site by a password, allowing only authorized people to visit particular sections or pages.Some site administrators have chosen to block their page to specific traffic, such as by geographic location
- Website traffic from search engines
The majority of website traffic is driven by the search engines. Millions of people use search engines everyday to research various topics, buy products, and go about their daily surfing activities. Search engines use keywords to help users find relevant information and each of the major search engines has developed a unique algorithm to determine where websites are placed within the search results. When a user clicks on one of the listings in the search results, they are directed to the corresponding website and data is transferred from the website’s server, thus counting the visitors towards the overall flow of traffic to that website.
The 3 Types of Website Traffic
Where does traffic come from, now I’m not talking about that stuff we all get stuck in during rush hour. Website traffic is essential, if you have no traffic to your website you are not going to get anyone buying your products or reading your articles. Traffic is one of the key components of your website and is available in these 3 forms.
You can buy traffic typically using what is known as Pay Per Click advertising the major names is this market are Google and their AdWords program and Yahoo Network Sponsored Search. There are many smaller companies around also but they all follow the same premise.
You create your account, grab a bunch of keywords and create your adverts. You can define the amount you want to spend per click or per day, what geographical areas you want your adverts to appear in and even what time they appear.
When someone types one of your keywords into, for example Google your advert will be displayed down the right hand side of the natural search results. If the searcher then choses to click on your advert and gets forwarded to your website you will get charged for that click.
The price you pay for each individual click depends on a variety of conditions such as how many other people are competing on that keyword. The more competition the more it costs to be higher up the ranks. The position you want to occupy. The percentage of people who click on your advert, the list goes on.
Pay Per Click advertising can be very successful, but has a steep learning curve, it is essential that you do lots of research into your chosen Pay Per Click vender and in the niche you are in.
This option is not for everyone, but in certain niches can be effective. The first method of borrowing traffic is what is called link exchange, this is where you put links to another website on your site and they put links back to you on theirs. This can be beneficial as you can get traffic from a more successful website reasonably quickly. However this traffic is not always targeted.
The second option in the affiliate marketing world is called a joint venture or a JP. This is essentially where you would contact another marketer or company who had products that complemented yours. if they were interested they may send a mailing out to their list or put a entry in their blog altering their visitors about you and your relevant product.
The key things to remember about borrowing traffic is that you have to give something in return, this can make it tricky when targeting very successful websites.
Creating your own traffic is one of the best ways to start bringing people into your website. There are literally hundreds of ways to start creating your traffic but I’m just going to tell you about two of the most popular.
Articles are a great way of generating traffic. You can write your articles about your chosen niche, offering advice, definitions, explanations, news, reviews just to name a few. Once you have created your articles you can put them on your website or blog as content, you can upload them to article directories or even assemble a few of them into a white paper or ebook to give away to visitors.
Video is currently the big thing on the internet world everywhere you look there are videos for everything. 50% of all web traffic is video and YouTube alone receives 12.5% of all the traffic out there. YouTube has made it possible for anyone to upload their videos for the whole world to see. Just as you can create a article about anything you can do the same thing with video. The best option is to do both create it in print and create it in video.