There are many factors that you need to consider on your website, but the 3 most important factors of a website are information, contact info and call to action which is commonly known as the CTA.
What information do I need to publish? Well, the better question is, what is your business all about? What is the purpose of your website?
This will be easier to answer if we split it down into the following sub-questions;
- What does your business do?
- What service do you offer and how do you carry it out?
- What are your long-term business goals?
- What image do you want to portray to your customers?
The information is needed so the visitors would understand more about you as a person, your business ethos and how you wish the public to view you and your services. In short all information should be shown on your website, whether it’s for marketing, advertising or any kind of purpose you want for your website.
Why do I need to put my contact information?
One of the most common things on a web page is contact information. When you write a web page, it is good form to put some way for your readers to contact you. But many web page owners are very reluctant to put their contact information online.
Making sure visitors can easily get in touch with you is one of the easiest ways to generate leads. Good contact information makes you look accessible and that in turn makes people trust you. Looking for contact information is one of the top tasks on many websites. So make sure you get it right.
You can either put your email, snail mail, phone number, or even online chat ID. You should at least choose two ways for customers to contact you.
No matter which method you prefer, there are going to be customers who can’t use it or don’t like it. So the more contact methods you provide, the more trustworthy you will appear and the more likely your readers will become your customers.
Call to action is also an important factor that you should have on your website. CTA is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an ebook, in an email, or even at the end of a blog post.
Placing call to action on your website encourages customers to contact your business. A friendly suggestion, such as “Contact us today!” demonstrates that your business wants to develop a relationship with its customers. It’s important that calls to action are appropriate for a visitor’s level of engagement with your company. If they’re just discovering your brand, invite them to subscribe to your email newsletter. If they’re already a loyal customer, perhaps they’ll enjoy participating in your brand’s loyalty rewards program. Regardless of what you’re asking visitors to do at your site, always include a call to action at least once on each page.
Keep in mind there are other factors that you should have on your website, whether you already have one, or planning to create, these are the three most important factors you should have on your list.